Lacoste called on URWLCM to carry out a communication operation on its social networks to mark the release of its new sneaker model: the L-Guard Breaker.
We shot on the esplanade of the Palais de Tokyo, and integrated the pair into this iconic Parisian venue.
The colors of this model are reminiscent of the brand's emblematic crocodile, which we recreated entirely in CGI.
This production marks the start of a collaboration that URWLCM and Lacoste intend to develop over the long term for the brand's digital productions.
For URWLCM, it is also the affirmation of a work process in which Blender takes its rightful place as a 3D tool.

Réalisation Tibz & Ferratche
3D Thibault de Carvalho, Jérémy Michel, Hugo Loiseleux
Compositing François Ferracci

Tibz & Ferratche